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Food waste conversion specialist Green Eco Technologies (GET) has appointed Rick Woods as its Global Chief Executive Officer, with immediate effect, to spearhead the next stage of the Company’s global growth.

A Non-Executive Director with the Company since 2018, as CEO Rick will oversee the growth strategy for the GET group, which has offices in the UK and Australia and representation in the USA, the UAE and Spain.

Prior to joining Green Eco Technologies, Rick held the position of Executive Director with process re-engineering consultancy The Bevington Group, working with both large and small-sized companies across a diverse range of industries, to develop strategies for business growth and transformation.

A qualified mechanical engineer with experience in business development, strategy, operations and sales, Rick formerly worked for Energy Australia as Chief Transformation Officer. Prior to this he held the position of Group General Manager for Amcor’s fibre packaging business and spent 20 years with Shell International in its downstream oil business, latterly as Regional VP – Aviation for North America.

Commenting on his appointment Rick, said “I am delighted to be taking on the role of Global Chief Executive for Green Eco Technologies and am greatly looking forward to working with everyone in our team to deliver further success.

“Green Eco Technologies’ unique WasteMaster food waste conversion system greatly reduces harmful health, safety and environmental impacts by diverting this waste from landfill while also recycling it as a valuable and useful resource. I am excited at the prospect of maximising our next stage of innovation and development to deliver our latest model to new customers across a wide range of market sectors as quickly as possible. “

Chairman of GET, Gordon Hoen, said:
“We are extremely fortunate to have the advantage of Rick’s extensive experience in leading operational and business growth, at this critical stage in our company’s development.

“Rick has achieved great success in his former roles, and I am looking forward to seeing the benefits that his appointment and unique perspective will bring to grow our business and extend the adoption and introduction of our WasteMaster systems.”

Melbourne – December 5, 2018 – As many businesses look for ways to limit their contribution to global warming and their impact on the environment, a newly formed Australian company, WasteMaster Pacific, has launched an innovative solution that will reduce the amount of food waste going to landfill and redirect it to biogas or fertiliser.

The patented WasteMaster system reduces the weight and volume of food waste by up to 80 per cent, producing a compost-like and odourless residual material. This residual material can then be converted to biomethane, a renewable source of green power.

Globally, food waste causes approximately 14 per cent of the world’s greenhouse gas emissions. Eliminating global food waste would save 4.4 million tonnes of carbon emissions each year, the equivalent of taking one in four cars off the road.


“The Federal Department of Environment and Energy estimates more than five million tonnes of food waste ends up as landfill each year, which is an overwhelming contributor to Australia’s CO2 emissions. But there’s some good news: for every two tonnes of food waste diverted from landfill sites, we can avoid 3.2 tonnes of equivalent landfill greenhouse gas emissions,” said Craig Dugan, CEO of Optimal Group and director of WasteMaster Pacific.

“WasteMaster provides a quick, easy, clean and green system for the management of food waste, which has the potential to reduce Australia’s future carbon emissions. This is why we were so keen to invest in the technology when we first saw it,” he added.

The WasteMaster system reduces the weight and volume of food waste by up to 80 per cent.

In addition to providing equipment installation and training, WasteMaster Pacific will manage all collection services for its Australian clients, guaranteeing that all WasteMaster-processed food waste is converted into clean energy.

The launch of WasteMaster Pacific Pty Ltd is the result of a joint venture between Optimal Group and Green Eco Technologies. The newly formed company’s mission is to deliver optimised energy solutions for modern businesses.

Mr Gordon Hoen, CEO of Green Eco Technologies UK, said, “We are excited to partner with Optimal, which is an established leader in the Australian energy market, with strong credentials in green technologies. We believe they are a perfect partner to help us establish a strong presence in Australia, building on our success in the UK. Optimal’s strong technical capabilities and national service network will allow us to hit the ground running.”

The WasteMaster system was launched at Waste Expo Australia in October and created an enormous amount of industry interest. WasteMaster Pacific has begun the manufacture of the WasteMaster 400 in Australia, with the first units due for installation by the end of the year.

WasteMaster Pacific, which is owned 50 per cent by Optimal Group and 50 per cent by Green Eco Technologies, located at Optimal’s head office in Mulgrave, Victoria.

Find out more about the WasteMaster solution at WasteMaster Pacific’s YouTube channel or website:

About Optimal Group Pty Ltd

Optimal Group is an Australian company delivering tailored energy solutions to the manufacturing, commercial and retail property, services, oil and gas, and many other industries. We proudly support, service and maintain over 420 turbines across Australia, New Zealand and Oceania. Optimal Group supply complete on-site power generation solutions to our customers that are cleaner, cheaper and more reliable. Optimal Group Pty Ltd is the exclusive Australian distributor of Capstone MicroturbinesTM.

About Green Eco Technologies Pty Ltd

Green Eco Technologies develops, supplies and manages innovative, safe, efficient, and environmentally beneficial, on-site solutions for the conversion and re-purposing of putrescible organic waste into reusable resources. Based in the UK, Green Eco Technologies helps customers reduce the impact of food waste disposal both on their businesses and the environment.

Media contacts

Anna O’Sullivan

Hilll+Knowlton Strategies for WasteMaster Pacific

+61 3 9684 6389